Sr. Manager | Leadership | 3–5 Designers, 1 Copy, 1 Research
Core Problems:
- Completely independent regional experiences.
- Manual image-based merchandising system.
- Complex information architecture and content strategy.
- 3rd position in global game retail market.
- No consistency/collaboration between regions
Key Outcomes:
- A single global Retail platform.
- Endemic support of programmatic merchandising.
- $11.6 billion dollar growth in revenue over 5 years.
- Largest global retailer of game content.
- 36% reduction of operating expense.
