Core Problems:

- Outsourced design team.
- Low-quality assets and metadata.
- Low conversion rates.
- Not seen as a discovery or research destination.
- Low add-on sales compared to in-game commerce.

Key Outcomes:

- Role as both designer and leadership as I built my team.
- New publisher guidelines and requirements.
- 22% increase in full game conversion.
- 1.3 minutes increase in average time on page.
- 26% increase in platform level DLC attach rate

Below the fold

Video Stitch

Before

After